So the idea is that we artists sell our small works and pet projects over a period of time in the form of a subscription. The subscriber is collecting a body of work by the artist of their choosing. Some of the artists are going to be creating stories which unfold over time in the form of a serial. The value of the individual pieces might not be great, but the value of the work increases dramatically when the customer collects a set. Those that have not been able to afford to buy art are now able to become collectors!
The artists are making little monetary profit, but the reward for working on a small scale is great as any artist will tell you. It is in small projects such as these that artists make discoveries and create larger bodies of work.
Experience art in the comfort of your home. Subscribe to art.